Anyone who knows me knows that I am quite vocal about the way hotels are forced to solicit Travel Agencies...especially independent hotels. The whole scenario of a "walkaround" disturbs me in a number of ways. I have also been continually discouraged by the lack of return on investment that a travel agency visit generates.
I should probably preface the above by saying that I have had successful TA visits...outside of New York City, and with agencies that also service a corporate account that stays with us.
This month I am going to start an TA email solicitation, through a preferred consortia and also a email blast service. I am curious to see what results these efforts get me, especially since it costs about as much as a catered lunch. I will certainly share my success/failure here.
Is anyone else as frustrated with the traditional TA visits as I am? Would I feel differently if I was more of a leisure hotel? How do you feel about the big guys charging for vendor visits, and is it changing how you market yourself?
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